Module Overview: Campaign Management

Module Purpose The Campaign Management module handles the end-to-end lifecycle of company marketing campaigns, announcements, and investor relations outreach. It serves as the primary engine for companies to communicate with their retail investor audience securely and compliantly.

Related Features

• Campaign Approval Workflow (Drafting, Review, and Approval/Rejection)
• Audience Segmentation (Targeting specific investor profiles or risk tolerances)
• Scheduled Publishing (Auto-publishing and timezone management)
• Campaign Analytics (Tracking opens, clicks, and engagement metadata)

Dependent Modules

• Notification Module (for approval alerts and user emails)
• Auth & Roles Module (to verify user permissions, e.g., standard poster vs. compliance reviewer)
• Analytics & Reporting Module (for gathering performance data post-publication)

System Interactions

1. Creation: When a campaign draft is created, it interfaces with the File Storage service for any attached media.
2. Review: Connects to the state machine logic built within the API router to manage Draft -> Pending Review -> Approved transitions safely.
3. Execution: Upon the designated publish date, scheduled background jobs (e.g., Cron/Queue Scheduler) trigger the Notification service and Email dispatch system to distribute the approved campaign content to the targeted retail investors.